Understand the issues.
Evaluate the Candidates.
vote confidently.
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You don't have to follow politics every day to become a confident voter.
We believe every Texan deserves the knowledge to shape their future. Our purpose isn't to tell you what to think. It's to give you the knowledge and confidence to think for yourself. At Texas Matters, everything we do is to build confidence.
Understand The Issues
From education, healthcare, and economic opportunity to water, infrastructure, public safety, and more, the guides provide trusted, nonpartisan information to help Texans understand the issues, explore the choices, and advocate for what matters most to them.
Evaluate The Candidates
We provide a printable, unbiased, bipartisan candidate guide that tells you who is on
your ballot and where they stand on the issues.
Vote Confidently
An election guide that provides you with the information you need to cast your ballot.
Who Is Texas Matters?
We are everyday Texans who care deeply about our families,our communities, and the future of our state. We want to be informed and engaged - but we're also working, raising families, traveling, and pursuing our dreams. We also don't want politics, polarization, and divisive rhetoric to consume our lives. That's why we created Texas Matters: to make it easier for Texans to understand the issues that shape everyday life, know who the candidates are and where they stand on the issues, and participate with confidence.
We believe every Texan deserves the knowledge to shape the future of our state and vote with confidence.
Our purpose isn't to tell you what to think. It's to give you the knowledge and confidence to think for yourself.
At Texas Matters, everything we do is to build confidence:
- We provide an unbiased, nonpartisan CANDIDATE GUIDE that tells you who is on your ballot and what they stand for.
- ISSUES GUIDES that provide information on the top issues that matter most and directly impact everyday Texans.
- An ELECTION GUIDE that provides you with the information you need to cast your ballot.
You don't have to follow politics every day to become a confident voter.
~1 In 4 Registered Texans Voted In The 2026 Texas Primary!
Nearly 4.5 million Texans voted in the 2026 March Primary setting a 21st century record for turnout! While that is a record breaking number, 76% of registered Texans stayed home. In the May Runoff, 90% of Texans didn’t cast a ballot.
A Loud Few Decide Our Candidates in November
If you don’t like who is on the ballot in November, you and your friends probably didn’t vote in March and May when the parties pick their candidates.
Our Priorities, Values And Laws Are Impacted
Our elected leaders know that in order to get into office; they PRIMARILY need March and May voters…. And to stay in office, they only need to listen to the priorities, values and will of those voters so they will vote for them in the next primary.
Promoting The Path To Power And Policy in Texas
Texas Matters is a nonpartisan, unbiased nonprofit dedicated to engaging all Texans in the March to March two-year political cycle.
Engage
Create a 24/7/365 source for the Issues That Matter Most to Texans.
Amplify
Provide Texans with an unbiased, nonpartisan ballot with who the candidates are and what they stand for.
Mobilize
Expand voter turn-out with updates and reminders about when and how to vote.
Learn More About Our Mission
Mark Your Calendars
Make a Plan and Make It Happen!
"After talking with hundreds of Texans, we heard a consistent message: Texans care deeply about their state, but they don't want politics to consume their lives. The noise, polarization, and complexity can make it difficult to feel informed - or confident at the ballot box.
Texas Matters fills that gap with trusted, nonpartisan information that makes it easier to understand what matters, know the candidates, and Vote with Confidence."
Marnie Rulfs
Texas Matters Founder and CEO
What You Need To Know
Curated News From Around The State To Keep You Informed.
Everything You Need You To Vote Confidently
Vote SMart This November.
Texas Matters Candidates Guide
Who Is On My Ballot and What Do They Stand For?
Have Questions?
Get Clear Answers On How the March, May and November Elections Work and Why They Matter.
Get Ready To Vote
Register To Vote, Find Your Closest Polling Location and More
Stay Connected!
“You and I are told we must choose between a left or right, but I suggest there is no such thing as a left or right. There is only an up or down.”
“A Time For Choosing”
Ronald Reagan | Oct 27. 1964